As Wikipedia explains, social media marketing is: “the use of social media platforms and websites to promote a product or a service.” SMM refers to the process of gaining traffic and attention through social media sites. Actually, social media
Benefits of Social Media Marketing (Tips to Master)
Social media is becoming more and more important in our lives. It is used for any purpose: Searching for any kind of information, sharing posts and photos and also, in the recent years we often hear the term “social media marketing.”
People have been trying to come up with the best way of promoting their business. We know the terms e-marketing and digital marketing. But as the statistics show, social media marketing is becoming more popular as well.
What is Social Media Marketing
As Wikipedia explains, social media marketing is: “the use of social media platforms and websites to promote a product or a service.” SMM refers to the process of gaining traffic and attention through social media sites. Actually, social media marketing is way more complex code than we think it is. However, if we ask any business person how they promote their service by social media, they will simply answer: data.
Every day, from waking up in the morning, before going to sleep at night we leave data. Data is like our footsteps. We share data by uploading pictures or even searching for anything on the internet. Every single fact about us and our interests is kept and then used by different companies. Yes, this sounds little bit scary, but in reality social media marketing is more fascinating and interesting then scary or inappropriate.
We see ads almost on every site, to sum up, Social Media Marketing is exactly those advertisements. Social Media Marketing is a partnership between the sellers and the buyers.
Do We Benefit from Social Media Marketing?
Without us even realizing, we always share our interests and appropriate businesses do not let that information go. We are offered different kind of services every day, but those services are always related to our needs and wants.
We can write a really long list of the benefits of social marketing, but for now, let us highlight the most important ones:
#1 Social Media Marketing Grows Brand Awareness
Social media marketing is an easy way to spread the word about your brand in the whole world.
Growing brand recognition is the number one goal for every business. Social media allows effective business building.
Even if we are not thinking about one particular brand or their product, we may often see their ads. After some time that brand becomes more and more recognizable for us.
Social media can get a brand in front of an audience quickly and easily.
For example, Social media marketing is the way how so many mobile games gained a conversion. A strong media marketing strategy will generate conversation about any brand and products.
#2 As a Seller, You Need to Always be Approachable.
For example, some people in my country just about 30 years ago have been standing in long “bread lines.” Yes, buying bread was a big deal back then. Today’s technologies made everything more approachable. Social media is the easiest way of communication. Now nobody has to stand in the queues to receive their desired services. With the help of SMM customers can contact the right people in just seconds, by clicking an ad.
Also, as the studies have shown, 62% of millennials born between 1980’s and 2000’s are more loyal to those businesses that directly communicate with them by the social media.
Businesses can also receive and answer all the questions and grievances faster than ever. Communication is the key to the success, when the buyer is satisfied with the seller’s communication skills they leave better feedback after receiving their desired services.
#3 Feedback! We love feedback!
SMM gives us an ability to review any business after using their services and also, before using them we can find more about the company we are interested in. The customer can look through the comments left by other customers. Almost every business and every item is reviewed on the internet.
Feedback can tell a lot about the services and with their help the businesses can gain our trust (or maybe lose it).
Customer satisfaction and brand success go hand in hand.
#4 Benefits of Social Media Marketing is cost affective.
We can sign up and create free profiles on almost every social media websites. If a brand decides to invest in any paid promotions are a relatively low cost compared to other marketing tactics.
The goal of every business is to have a greater income than invested. Being cost affective is a big deal. SMM gives every business this advantage: They can invest a little money into one single ad and receive traffic and recognition on their brand. Just by spending little money and time a brand can significantly increase a conversion rates and quickly get return on investment.
#5 Social Media is The Way to the Leadership
Posting well-written content on the social media can make one an expert in their field.
Today you can’t become number one without the help of the social media. Your presence and existence can be proved by social media. It is the best and easiest choice to communicate with them who are interested in your business. Data can give you all the information you need to find the audience who is searching for the services you can offer. Campaigns and description of your business can highlight your skills and strengths. Being able to directly communicate with the customers will build up the trust and will create a relationship which is valuable for every buyer.
SMM can help you, as a business person to become more noticeable, recognizable influencer on the social media.
#6 Social Media Marketing is Not Only Good for the Sellers but Also the Buyers.
Social media gives us an opportunity to find the best, perfect service for our needs. Without trying really hard and standing in queues, all the information we need comes to us by itself. What is better than being served while sitting on our coziest couch, scrolling through the Facebook page? This sounds really comfortable!
In conclusion, social media marketing is one of the best achievements of the 21st century.