The best time to post to Facebook depends on your specific business and, most importantly, your audience. In early 2018, Facebook changed its algorithm to show users more of what they want and less of what they don’t want. The reason behind the change was to keep users on the platform longer by offering them content that Facebook believes they would enjoy most.
However, this change has greatly affected Facebook pages. With the drive to show content from friends and family rather than brands, many pages have seen a sharp decline in organic reach and engagement. Consequently, you should try to determine when your fans are on Facebook and try to schedule your posts at that time to maximize their potential reach.
1. Experiment with posting times:
The long and the short are: at first, you will have to experiment. Try to post on different days of the week and at different times of the day and night. Doing so will help you understand when you get the most from your fans, even if you keep in mind that the subject of your post has a big impact on that. After experimenting for a few weeks, you will begin to see one or two trends appear.
While scheduling repeat posts on Facebook may not be the most enjoyable task, it’s a compromise you must make if you are serious about improving platform performance. The numbers don’t lie! If you want to base your marketing decisions on thorough research, not assumptions, data point collection should be an essential part of your to-do list.
Here’s a suggestion for trying your posting schedules: choose three days a week (Monday, Thursday, and Saturday, for example), and then enable posting schedules on those days (11:00 am, 3:00 pm, 6:00 pm, for example); Then choose the other days and turn the different times of the day until you cover all the bases. Once you find out what days and times work for your community and your engagement, you can support this by checking your Facebook Analytics.
2. Analyze your existing posts:
Like everyone else, you probably have some well-performing posts on your Facebook page and some that didn’t go so well. The next step in manually determining which publishing calendars work best for your community is to double-check existing successful publications.
In the example above, you can see the carousel posting from March 8 (a Friday) at 4 pm. It was especially successful. We also see that the April 10 (Wednesday) post at 4 pm had fewer commitments and smaller scope. What I mean is that the day and time are important factors, so you shouldn’t consider 4 pm. as a “successful” moment to post on Facebook. If you want a more detailed description of your publishing history and metrics, a third-party tool is the best option.
On Iconsquare, just go to Analytics → Engagement and scroll down to see all the different metrics for your existing Facebook posts.
You can find out, for example, how many appointments your posts receive on average (see the chart below) and when you see a peak in the appointment, go back to your account to see the post in question and to see what time it was. published, it’s content, etc.
Other metrics, such as subsequent clicks, are also available in this section of Square Icons. The following chart shows the average number of clicks per type of post, for example, which is interesting because it shows that there are other hidden factors behind the participation of your Facebook posts. Not everything depends on the moment of publication!
3. Check when your followers are online:
The best way to see black and white when your community is active on Facebook is to use an analytics tool like Iconsquare.
Go to Analytics → Reach and scroll down to see the chart titled “Fans Online.” It looks like this: This helpful data helps you investigate the behavior of your Facebook audience in more detail, so don’t ignore it when planning your next post.
You can also view the same chart type for your previous participation in published publications. In Analytics → Engagement, you will find the best time to publish the chart, which shows your best time to publish according to existing publications.
So the bottom line here is, of course, take the time to study your Facebook planner’s best posting calendars and schedule your next posts according to those calendars.
4. Schedule your posts for the optimal times:
Can you program it first natively? Yes, it shows you how, but to save valuable time, you can also use automatic programmers like Iconsquare. With Iconoquare’s Facebook posting planner, you have access to an easy-to-use platform for planning, creating and scheduling your Facebook posts. Also, there is a Media Library where you can store your images and videos for future and existing publications, which is useful as you can keep all your content stored in one place.
The last icing on the cake: The programmer shows his custom indicators for his best moments to publish.
The best publishing times are marked with yellow stars, so all you have to do is click on these windows and schedule your next publications. These “yellow star” times are essentially averages of the times of your top-performing previous publications, selected based on the level of interaction rate they generated. The data take a while to accumulate, not only reported blindly at 16h. because a post worked so well at 4 pm 3 months ago! So post at different times to help us help you!
This is exactly how to schedule a post on iconosquare:
1. Under Publish → Developer, simply click the “New Post” button in the upper right corner of the screen.
2. Choose the format of your post (status, images or video)
3. Upload your media or select it from your Media Library.
4. Enter your caption and select your geolocation if you wish
5. Choose your preferred publication day and time.
6. Press “Schedule”, sit back and relax.
You can also save your publication as a draft if you want to level it and return to it later. Simple!
Keep in mind that if you decide to use native Facebook Insights or a third-party tool as a way to track your best time to post to Facebook, you should experiment manually before getting accurate and reliable results. Facebook is a great platform with a lot of potentials to be reached, so remember the importance of posting your content at the “best times” of your community for the best results.