What is Facebook Business Manager 2020? You may think of the Facebook Business Manager as a central hub for managing all your business assets with ease.
What is Facebook Business Manager Introduction
Social media platforms are gaining popularity today, and have become a really useful way to popularize and advertise your business, and manage clients. It helps you to reach a vast number of people in a few clicks.
However, many businesses own more than one pages and advertising accounts for their business and find it difficult to manage them at the same time. They also have to control the amount of access that can be given to the employees.
Thus, Facebook released the Facebook Business Manager in 2014 to help business owners who want to bring their multiple ad accounts and Facebook pages under one umbrella. You may think of the Facebook Business Manager as a central hub for managing all your business assets with ease.
When should you use it?
The Facebook Business Manager is useful for you if you are a large business with multiple admins, pages, and ad accounts. It allows you to assign full or partial access to the business assets to various admins, and keep track of the multiple assets at one place.
Small businesses may also find the Business Manager useful. Even if you own only one Facebook ad account and business page, you may have a large team to control them. Not every member of the team should be given full access to these business assets, and the Manager helps you control the degree of access that is to be given to these admins.
Another situation where you will need the Facebook Business Manager is if you are hiring an ad company that uses the Business Manager. In such a situation, to give access to your ad account to the agency, and want them to run ads on your behalf, you will have to use the Business manager if the agency is already using it.
Using email Custom Audiences
In 2018, Facebook made it compulsory for accounts using email custom audiences (that is, attracting and keeping customers and boosting performance by sending emails to a selected group of people or audience), to use the Business Manager. This also ensures smooth operations and performance.
Keeping Personal Profiles Separate
Without Facebook Business Manager, it is difficult for you to keep the personal profiles of your employees separate from the business assets you control. Employees are reluctant to use their personal profiles for business purposes.
To solve this problem, many companies create fake or duplicate accounts for their staff, which is against the terms of service of Facebook. In this case, Facebook may disable these fake accounts, and thus block you out of your pages and ad accounts.
Facebook Business Manager enables you to keep the personal profiles of your staff members separate, which not only makes the process easier but also helps you focus solely on you business as you are not distracted by personal notifications.
The basic purpose of Business Manager is to make things easier to manage. It shows all your accounts and pages at one place and makes it easier for you to access those. It allows you to move quickly between pages and accounts, which help to increase your speed.
Business Manager also helps you to organize everything, by giving you a summary of the level of access you have given to various members of your team.
The Facebook Business Manager gives you an overview of the people who have access to your business assets. This makes it easier for you to conduct a monthly audit, and make sure that ex-employees or unauthorized people cannot access your business assets.
Also, the Business Manager has a Security Centre which requires two-factor authentication for all the employees (optional but recommended) and also informs you if any of the employees are inactive.
The Business manager makes all your operations faster by providing everything in one portal. For example, you don’t have to search for a particular page for long, you just have to open the Business Manager and you can access that page in a few clicks.
Also, if you want to revoke access to many of your business assets, you can just go to the “People” section, and revoke their access to all assets in 1 click.
Free of Cost
You can use the Facebook Business Manager for as long as you want without any charges. In fact, if you are a Facebook advertiser, you can use the Enterprise level tools for free too. An example is the Facebook Analytics tool which allows you to combine various data sources together in 1 analytics dashboard.
How to Start Using the Facebook Business Manager?
Create a Business Manager Account
Go to https://business.facebook.com and click on the big blue button which says “Create Account”. Then, type the name of your business, keeping in mind that you are not allowed to use any special characters, and this name will be displayed to the public.
Then, put in your name and the email address you want to use for your business. Then you need to put the address of your local business office, your website, and the reason for using Facebook data or tools.
After you verify all this information through email, you will gain full access to your business manager account.
Create your Business’s Ad Account
Once you have created a Business Manager account, you will be directed to your dashboard. Here, you will have to click on the “Business Settings” button on the upper right-hand corner and then click on the “Setup Guide” button in the upper right corner. You will be directed to the “Manage Settings” dialog box.
To create an ad account, click on the “Create Ad Account” button on the right side of the upper row. Then you will have to fill in the name of your ad account, the name of your business manager profile, the timezone and the currency that you use.
After this, you can add people to the ad account and assign roles to them, thus giving them different levels of access to the ad account. Then, you will have to select or add a payment method, to start using the ad account.
Create a Business Page
To create a Facebook page for your business, you will have to go to the “Manage Settings” dialog box, and click on the “Create Page” button on the right side in the middle row.
Select a category for the page, and then type the name of the business page and choose the business category.
Click on the “Create Page” button to finalize it, and Facebook will automatically link the page to your Facebook Business Manager. Then you will be directed to your dashboard, where you can either add people or partners to the business page or start editing and branding the page through the page link.
Claim Business Assets
If you already own ad accounts and pages in the name of your business, you can claim these assets and link them to your Facebook Business Manager account. For this, you need to go to the “Manage Settings” dialog box again.
For adding an ad account, click on the “Claim Ad Account” button on the left side of the upper row, and then type your ad account ID and click “Add Ad Account”.
To add a business page, click on the “Claim Page” button on the left side of the middle row, and type the name of your Facebook page. Click on “Add Page” to complete the process.
To add people to your business page, again you will have to go to the “Manage Settings” dialog box. Then you will have to select whether you want to add employees or admins.
Admins have full control over your business and can add or remove employees and change business settings. Employees, on the other hand, can only view the business settings, and their access is limited to the work assigned to them.
First, you will have to put in their email address, then decide the level of access, and then you need to select the page or ad account you want to add them in and choose their role in the particular business asset.
This is just a brief overview of the amazing features offered by the Facebook Business Manager. Besides this, you can also request and grant access to other businesses who have decided to help you with your advertising campaigns. You can also manage apps, pixels and product catalogs.
The Facebook Business Manager helps you to organize everything but also makes troubleshooting easier. If you are facing any technical issues with your business’s Facebook assets, Facebook first directs you to use the Business Manager to solve your problem. Using the Business Manager makes it easier to track the problem and solve it.
So, if you are a business that wants to use the vast social media platform to gain popularity, attract traffic and expand your customer base, you should start using the Business Manager right away.